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Home > News / Mapping and traffic services expanded for drivers and industry

Mapping and traffic services expanded for drivers and industry

One of the world’s leading suppliers of mapping, navigation and traffic data has expanded

Mapping and traffic services expanded for drivers and industry

its services to both the public and industry.

TomTom has announced that its historical traffic information has been chosen by the IBI Group planning consultancy to provide speed and travel time data for use in the Ministry of Transportation Ontario (MTO) 2014 Travel Survey, which is conducted every two years by the agency.

“We’re excited that the IBI Group has selected us to provide travel time information for use by MTO,” said Ralf-Peter Schäfer, head of traffic at TomTom. “We are confident that our traffic information will be used by MTO to better inform their Regional Offices of travel conditions throughout the Greater Toronto Area, supporting their mandate for accurate performance measures.”

Mapping and traffic services expanded for drivers and industry

The University of Minnesota’s Accessibility Observatory has also chosen the company’s map and traffic information that will be used as part of a new, national accessibility data set. TomTom will provide map and historical speed data to help analyze accessibility to jobs for driving and transit for metropolitan areas across the USA. Study partners will be able to use the data for policy development, local transportation system evaluation, performance management, planning, and research efforts. Each partner will have direct digital access to the accessibility datasets for the jurisdictions of all partners, and will receive detailed reports of local accessibility trends and patterns.

Schäfer noted, “We’re excited that the UMN Accessibility Observatory has selected us to help provide geospatial and transportation information for this project. We are confident that our map and traffic content will contribute to a better understanding of job accessibility nationwide.”

The company has also launched its traffic information service in Kuwait, extending its reach in the region and adding to existing coverage in Saudi Arabia and the UAE (United Arab Emirates). The country has major traffic issues, and according to TomTom Traffic data, morning peak travel times on the routes from Ring Road No 5 into the center of Kuwait City are double, on average, due to traffic congestion, with the worst hour being 7:00-8:00am on workdays (Sunday-Thursday). The company’s Traffic services includes congestion forecasting, which indicates whether a jam is growing or dispersing, and estimates how long a delay will last.

“Traffic congestion is an issue for many countries around the world, including Kuwait,” commented Schäfer. “The launch of Traffic gives drivers, the automotive industry and governments a concrete way to tackle traffic congestion in their market. Our aim is to help drivers get there faster and support governments to better manage traffic flow.”

Mapping and traffic services expanded for drivers and industry

The company has recently announced the addition of navigable maps for 13 new countries, with its global map database now covering over 28.3m miles (45.5km) and 4.3 billion people worldwide, and features full navigable coverage for 134 countries. The map enhancements include: the launch of navigable, turn-by-turn maps for Macedonia, Bosnia & Herzegovina, Peru, Guatemala, Nicaragua, Panama, Costa Rica, Honduras, El Salvador, Iraq, Ghana, Rwanda and Burundi; the introduction of address points to enable better geocoding and navigation in Austria, Luxemburg, Turkey and South Africa; significant growth in address point coverage for South East Asia, reaching 3.6m; significant points of interest (POI) growth in Mexico, bringing the count to more than 3m; the launch of 3D Map for Singapore; and the debut of visualization products for the Middle East, with an Advanced City Model of Riyadh and 2D City Maps for 15 cities.